Vissla

The objective of this campaign was to identify a brand with a Sustainable Development Goal aligned with the United Nations. My selected brand was Vissla, and the SGD was sustainable production and ocean safety.

Objective

The aim of this project was to increase awareness upon the ocean's safety in terms of pollution, specifically at the hands of fast fashion. Vissla as a brand resolves this issue through ethical production and ocean clean-up initiatives which recycles micro-plastics, food waste, and clothing pollution in the ocean.

Insight

The fast fashion industry is slowly killing our earth, but consumers require affordable options that are ethical as well as sustainable. This insight directed me to the brand insight which relates to Vissla's approach of frankness regarding the environment, with all of the innovations occurring around it being treated with equal dryness - perfectly enrapturing audiences through dark humour.

Concept

'Hark The Snark' is centred around the key character that Vissla will create, namely Sinebad the Sea Lion. Sinebad is moaning about the environment and how inconvenient fast fashion is is making life, as well as dreadful fashion choices. This outdoor/radio campaign is set to launch on billboards at major beaches in Cape Town, and to air on Kfm Radio to reach optimal audiences.

Radio Executions

The radio script follows a similar narrative and conversational, break-the-third-wall idea as used in the animation film, 'Surf's Up'.

Radio Executions

The radio script follows a similar narrative and conversational, break-the-third-wall idea as used in the animation film, 'Surf's Up'.